What plugin did you install? Hopefully m2eclipse. How did you go about creating the project? Hopefully via New | Project | Maven | Maven Project. Or if you create the Maven project from the command line the m2eclipse plugin provides an "Import Maven project" option under File | Import. Also, what archetype did you use? For a web project
you should use an archetype for a web project.
Maven projects in Eclipse typically use build-resources as the goal within Eclipse because that is the phase just before the
testing phases.
To read more about goals and phase, see Maven the Complete Reference at
http://www.sonatype.com/books/mvnref-book/reference/public-book.html