J.C. Penney's has responded to a "Million Moms"'s protest against them using Ellen DeGeneres as a spokesperson by running a new Fathers' Day ad featuring two dads.
Without taking a sociopolitical stance here, I still have to admire their chutzpah*. The last thing I remember buying at J.C. Penney's is my cub scout uniform, circa 1978. It may be time to throw a bit more of my business their way.
* For lack of a better word. I definitely wasn't going to say "cockiness".