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Rockstars outside of the core IS/IT business?

 
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I would like to see some data, but for the moment, just my impression: I believe that only a minority of information systems and technology professionals work in what one can categorize as "core IS/IT": operating systems, database systems, programming languages, application frameworks,�, and that there are significantly more of them in sectors of activity like (alphabetical order) commerce, engineering, finance,�
From this perspective, the core IS/IT appears heavily overrepresented in the book.
Is this a characteristic of the stars or a choice of the author?
 
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