Bear Bibeault wrote:I'll never understand companies that make it hard for you to give them money. The #1 product requirement for any commercial web site should always be: "Make it as easy as possible for visitors to send us their cash!"
It means that the website/store owner does not understand retail business. If a customer is shopping for something, the retailer's prime directive is to get the money out of the customer's wallet as quickly as possible. Nothing else matters. Once you have the money, if the customer says, gee, I'd rather have the red one instead of the green one I just ordered, the retailer (should) be happy and say something like: Sure, you know, there is normally a $5 charge to change orders, but since you are a loyal customer, I'll waive that fee. Even if the customer cancels the order, and demands his money back the retailer should be happy, as they have the use of the money over night, and they know that this customer has money. Getting a "qualified" customer into your store is at least 80% of the hard parts of retailing.
The short version of the rule is: If the customer wants something you sell, and has money, do not chase them out of the store.