This week's book giveaway is in the OCAJP 8 forum. We're giving away four copies of OCA Java SE 8 Programmer I Study Guide and have Edward Finegan & Robert Liguori on-line! See this thread for details.
Also, just because those applications use a Windows installer to get themselves loaded onto Windows machines, it doesn't follow that the result of the installation is a Windows exe file. If you want to get your application installed on other people's Windows machines, I definitely recommend using a Windows installer to do that. But I don't recommend using those applications that convert your application into a standalone exe file. They usually aren't necessary and often people seize upon them because they don't realize that they can use a standard Windows installer instead.