i think you have misinterpreted the situation. The link that you are talking about are a hrefs from the start itself. Their styles are altered to give it the illusion of text and when you take the mouse over it it becomes underlined and becomes link. For more information do a view source on the page and analyse how they have done it. It could be very informative to view the source of a page which you feel is working magically.
Life called,so here I am.<br />Cheers<br />Niki.:-)
I had to start up Internet Explorer to see what you were talking about. If you look at the source for the page you will see that those strangely-underlined things are not <a href="..."> links at all. And if you look at the little box that pops up when you mouse over one of them, you'll see at the bottom right corner "what's this?". I believe that was your question. Have you tried clicking on that?
Joined: Jan 10, 2006
Yes Exactly Paul,
Thanks for ur efforts of viewing the site to get my point. Now u see Paul, the text is a normal text as seen after doing a "view source".
But this text is getting changed to have a mouse over which displays a small pop up window with the Add content(link). on clicking this link the user is directed to the advertiser's web site. Any idea how this is accomplished ?