This week's giveaway is in the EJB and other Java EE Technologies forum. We're giving away four copies of EJB 3 in Action and have Debu Panda, Reza Rahman, Ryan Cuprak, and Michael Remijan on-line! See this thread for details.
It's going to be a challenging, but rewarding and hands-on experience. More thoughts about target audience, also make sure you check the free chapter from the publisher's site, it should give you a good idea if you'll like the book.