Good Morning Sir, Ive read a little about your book at amazon, and forgive me but Im still a little confused. Before I begin asking any questions, I would like to know what genre does this book fits into? leadership / psychology or innovation?. Who specifically is your target audience? that you are promoting this book here suggests that you are targeting people in the software trade?, but is it really for an average software developer such as myself? Regards, Amit.
Good Evening, Amitabha. Of the genre choices you provided, the best fit is "innovation". The book isn't about leadership, and although it leverages principles of cognitive psychology and organizational behavior, it isn't specifically about these things. The book is primarily focused on providing you with some tools that we have found useful in developing a better understanding of customers.
I am definitely promoting the book in the software trade, as the vast bulk of my experience deals with software. I'll note, though, that several people outside of the software field have found value in the games. This certainly speaks to the flexibility of the games.
I am fairly confident that an "average software developer" such as yourself can find value in the book. One approach that I've heard from other developers is that they used the book to convince their leadership to let them meet with customers, playing the role of "Observer". This approach is a safe way to increase your personal undersanding of what customers want, a great way to create software that is more likely to meet their needs.
I look forward to hearing about how you've used the games.
Regards,<br /> <br />Luke Hohmann | CEO | Enthiosys, Inc. | <a href="http://www.enthiosys.com" target="_blank" rel="nofollow">www.enthiosys.com</a> <br />Innovation Through Understanding<br />cell: (408) 529-0319 | firstname.lastname@example.org<br />| Join the Innovation Games Forum: [URL=http://www.enthiosys.com/forumAuthor of "Beyond Software Architecture: Creating and Sustaining Winning Solutions" and<br />"Innovation Games: Creating Breakthrough Products Through Collaborative Play"