A lot of management talks, why?

Hi.
Why we are witnessing a lot of talking about applications management in the recent years?
Are our tools are so complicated so we need management? or our new tools make application management easy so we are bold enough to rant about management?
Thanks.

Well, here is my take on it:

The software we develop today most often is complex enough that one single person cannot possibly do it alone. Often there are even a dozen people or more involved in producing a software product - and I'm not only talking about the developers here.

So although there are certainly technical problems to solve, much in software development is also about *social* activities - transferring information, collaborating as a team, finding win-win solutions in situations of conflicts of interest etc. pp.

That's what I think most of management actually is about: managing *people*. And what I'd hope to find in a book like "Manage It" is tools and techniques to do exactly that.