In my opinion (which might not be right), EL is much "simplified" because it hides ugly details from you. In your example, product can be a bean, or it can be a map... it can reside in page, request, session or application scope; all these have to be handled if you are using a JSP expression.
The whole idea was to minimise the usage of scriplets on the JSP. That way, a non-Java guy could easily learn how to use JSTL & custom tags to author a JSP without needing to know deeply into Java.