This week's book giveaway is in the OO, Patterns, UML and Refactoring forum. We're giving away four copies of Refactoring for Software Design Smells: Managing Technical Debt and have Girish Suryanarayana, Ganesh Samarthyam & Tushar Sharma on-line! See this thread for details.
As Jeanne pointed out, you can write the value of the variable into the HTML but you need to make sure that the markup is correct. Do a View Source of the response sent to the browser to see what's being constructed.