You don't need a "marketing campaign" you just need to interact with others. As they get to know you they're learn more about the things you're working on and when those things are successful you will get credit.
Originally posted by Chetan Parekh: Even if I work hard and achieve something, I don�t focus on taking credit or market myself for that. I guess self branding within organization is going to be a key thing as world is very competitive.
Any tips for self marketing / branding?
Book recommendation is always appreciated.
You cant read such things in a book and learn it that way. When ever you finish something big or a recommendation you made turns into a request/project email the people concerned and let them know about it. You could also walk up to them and say bring about a conversation and then add 'Ohhh and this big project that i just pulled off... you wouldnt believe !'
Talk to people and make connections as well. That helps