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Marketing the Puzzlers

marc weber
Sheriff

Joined: Aug 31, 2004
Posts: 11343

The authors might be interested to know that I received an email from Amazon.com a few days ago telling me that I might be interested in this book.

I'm just curious: Is this targeted marketing something that Amazon does on their own, or is this a service that publishers need to buy?

And on a Java note: I'm assuming that the traps and pitfalls providing the foundation for these puzzles are not actual bugs, correct?


"We're kind of on the level of crossword puzzle writers... And no one ever goes to them and gives them an award." ~Joe Strummer
sscce.org
Sathya Srinivasan
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Joined: Jan 29, 2002
Posts: 379
These definitely are not bugs. As the book's tagline mentions, the puzzlers point out the boundary conditions and some interesting gotchas present in Java. All of them are perfectly valid and legal.

I guess the authors' idea is to educate others about these gotchas in an engaging manner so that we don't curse Java when we encounter them 2 days before production!


Cheers, Sathya Srinivasan - SCJP 1.2, SCWCD 1.2, SCMAD 1.0
Co-Author of Whizlabs SCMAD Certification Exam Simulator and SCMAD Exam Guide Book
Joshua Bloch
Author and "Sun God"
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Joined: May 30, 2001
Posts: 124
Marc,

Hi.

Originally posted by marc weber:
The authors might be interested to know that I received an email from Amazon.com a few days ago telling me that I might be interested in this book.

I'm just curious: Is this targeted marketing something that Amazon does on their own, or is this a service that publishers need to buy?


I suspect that money changed hands The marketing people don't tell me everything they do, but you can't get something for nothing.

Originally posted by marc weber:

And on a Java note: I'm assuming that the traps and pitfalls providing the foundation for these puzzles are not actual bugs, correct?


Correct: they are specified behaviors in the Java platorm (the language and core libraries) that is prone to causing you, the programmer, to write bugs in your applications. Our job is to teach you these things ahead of time so you don't fall into the traps.

Best regards,

Click and Hack, the Type-it Brothers


Joshua Bloch <br />Author of <a href="http://www.amazon.com/exec/obidos/ASIN/0201310058/ref=ase_electricporkchop" target="_blank" rel="nofollow">Effective Java</a> and coauthor of <a href="http://www.amazon.com/exec/obidos/ASIN/032133678X/ref=ase_electricporkchop" target="_blank" rel="nofollow">Java Puzzlers</a>
Joshua Bloch
Author and "Sun God"
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Joined: May 30, 2001
Posts: 124
Whoops, Sathya beat me to it Thanks, Sathya.

Josh
marc weber
Sheriff

Joined: Aug 31, 2004
Posts: 11343

Originally posted by Joshua Bloch:
...specified behaviors in the Java platorm (the language and core libraries) that is prone to causing you, the programmer, to write bugs in your applications. Our job is to teach you these things ahead of time so you don't fall into the traps...

Okay, that's worth a spot on my Wish List. Thanks for the reply!
Kishore Dandu
Ranch Hand

Joined: Jul 10, 2001
Posts: 1934
Originally posted by marc weber:
The authors might be interested to know that I received an email from Amazon.com a few days ago telling me that I might be interested in this book.

I'm just curious: Is this targeted marketing something that Amazon does on their own, or is this a service that publishers need to buy?



This is kicked off by amazon engine(based on your previous buying pattern, books in your wishlist and other browsing patterns in their site).


Kishore
SCJP, blog
 
 
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