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HS Thomas
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Joined: May 15, 2002
Posts: 3404
A strange word but taken very seriously.
For instance, Coke, Mom, and the Flag are symbolic of the American Way of life. But coke is undergoing another marketing strategy that seems doomed to fail. Several years(decades ?) ago they tried a new Coke flavour which no one wanted. From Snopes :
"Coca-Cola is first dates and shy kisses, a platoon of war-weary GIs getting letters from home, and an old, rusted sign creaking in the wind outside the hometown diner. Coca-Cola is also one of the most successful companies the world has ever known; nothing can be that big and popular, so much a part of everyday life, without having legends spring up around it. Coca-Cola's uniquely influential position in our culture has led to a special set of legends we call 'Cokelore'; a collection of Coke trivia and tall tales sure to refresh even the most informationally-parched reader.
Coke used to containe cocaine
In Chinese it translates to bite the wax tadpole
The Coca Cola company was once considered anti-Semitic for refusing to do business in Israel."
and now they are messing around with the shape and size of the can.12 oz to 8 oz. Are the Coke marketing guys out of their minds

[ December 19, 2003: Message edited by: HS Thomas ]
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subject: symbolism