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Book Recommendation

 
Chetan Parekh
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Last weekend I read We Are Like That Only by Rama Bijapurkar. It is a great book on Marketing Strategy and I got whole new prospective to see Indian market and products. Written in a so simple way that you will not feel that you are reading a hardcode marketing strategy book. Must read for Indians and those who want to sell to Indian market.

Amazon
[ April 15, 2008: Message edited by: Chetan Parekh ]
 
Arvind Mahendra
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Sounds like an interesting read. Could you maybe sum it up in a paragraph or two. I'd really like to read it but time is a luxury I just don't have these days.
 
Chetan Parekh
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This article is a part of that book. The website host many other articles and some of them are part of the book.
[ April 22, 2008: Message edited by: Chetan Parekh ]
 
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