There's also an alternative notation that's common:
FILES=`find . name "*.pdf"`
Note that the delimiter for the command string is the "backtick" character, sometimes known as "left apostrophe". It's not the same thing as the normal (right) aprostrophe. On many keyboards, it's located to the left of the "1" key. In my case, it's on the same key as "~".
Customer surveys are for companies who didn't pay proper attention to begin with.