aspose file tools*
The moose likes Meaningless Drivel and the fly likes what is ibm advertising? Big Moose Saloon
  Search | Java FAQ | Recent Topics | Flagged Topics | Hot Topics | Zero Replies
Register / Login
JavaRanch » Java Forums » Other » Meaningless Drivel
Bookmark "what is ibm advertising?" Watch "what is ibm advertising?" New topic
Author

what is ibm advertising?

Jeanne Boyarsky
author & internet detective
Marshal

Joined: May 26, 2003
Posts: 30924
    
158

IBM is running a commercial (what feels like) practically incessantly in the US Open (tennis.) The three sound bytes that stay with me are

"I'm an ibm'er", "Cloud computing is XXX", "Let's build a smarter planet"

What are they trying to advertise? Servers? Consulting? Their name?


[Blog] [JavaRanch FAQ] [How To Ask Questions The Smart Way] [Book Promos]
Blogging on Certs: SCEA Part 1, Part 2 & 3, Core Spring 3, OCAJP, OCPJP beta, TOGAF part 1 and part 2
Pat Farrell
Rancher

Joined: Aug 11, 2007
Posts: 4659
    
    5

I haven't seen the ad, but I expect they are trying to do two things:

1) reinforce the IBM brand to rich people
2) say that they speak current technologies, such as Cloud Computing

These days, IBM is a huge consulting and software devleopment company that happens to make some servers.
Deepak Bala
Bartender

Joined: Feb 24, 2006
Posts: 6662
    
    5

These days, IBM is a huge consulting and software devleopment company that happens to make some servers.


++

They released a report recently that reinforces that. But I dislike the ads

I remember one about collecting information / grid computing / power grid / energy saving (which I am told VCs are interested in) / Build a smarter planet and blah blah.


SCJP 6 articles - SCJP 5/6 mock exams - More SCJP Mocks
 
wood burning stoves
 
subject: what is ibm advertising?