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what is ibm advertising?

 
Jeanne Boyarsky
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IBM is running a commercial (what feels like) practically incessantly in the US Open (tennis.) The three sound bytes that stay with me are

"I'm an ibm'er", "Cloud computing is XXX", "Let's build a smarter planet"

What are they trying to advertise? Servers? Consulting? Their name?
 
Pat Farrell
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I haven't seen the ad, but I expect they are trying to do two things:

1) reinforce the IBM brand to rich people
2) say that they speak current technologies, such as Cloud Computing

These days, IBM is a huge consulting and software devleopment company that happens to make some servers.
 
Deepak Bala
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These days, IBM is a huge consulting and software devleopment company that happens to make some servers.


++

They released a report recently that reinforces that. But I dislike the ads

I remember one about collecting information / grid computing / power grid / energy saving (which I am told VCs are interested in) / Build a smarter planet and blah blah.
 
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