the trailboss abuses his CodeRanch power for his other stuff (power corrupts. absolute power corrupts absolutely is kinda neat!)
permaculture light bulbs permaculture electric heat permaculture cast iron permaculture wood burning stove permaculture solar food dehydrators
The moose likes Meaningless Drivel and the fly likes what is ibm advertising? Big Moose Saloon
  Search | Java FAQ | Recent Topics | Flagged Topics | Hot Topics | Zero Replies
Register / Login


Win a copy of Soft Skills this week in the Jobs Discussion forum!
JavaRanch » Java Forums » Other » Meaningless Drivel
Bookmark "what is ibm advertising?" Watch "what is ibm advertising?" New topic
Author

what is ibm advertising?

Jeanne Boyarsky
author & internet detective
Marshal

Joined: May 26, 2003
Posts: 31054
    
162

IBM is running a commercial (what feels like) practically incessantly in the US Open (tennis.) The three sound bytes that stay with me are

"I'm an ibm'er", "Cloud computing is XXX", "Let's build a smarter planet"

What are they trying to advertise? Servers? Consulting? Their name?


[Blog] [JavaRanch FAQ] [How To Ask Questions The Smart Way] [Book Promos]
Blogging on Certs: SCEA Part 1, Part 2 & 3, Core Spring 3, OCAJP, OCPJP beta, TOGAF part 1 and part 2
Pat Farrell
Rancher

Joined: Aug 11, 2007
Posts: 4659
    
    5

I haven't seen the ad, but I expect they are trying to do two things:

1) reinforce the IBM brand to rich people
2) say that they speak current technologies, such as Cloud Computing

These days, IBM is a huge consulting and software devleopment company that happens to make some servers.
Deepak Bala
Bartender

Joined: Feb 24, 2006
Posts: 6662
    
    5

These days, IBM is a huge consulting and software devleopment company that happens to make some servers.


++

They released a report recently that reinforces that. But I dislike the ads

I remember one about collecting information / grid computing / power grid / energy saving (which I am told VCs are interested in) / Build a smarter planet and blah blah.


SCJP 6 articles - SCJP 5/6 mock exams - More SCJP Mocks
 
wood burning stoves
 
subject: what is ibm advertising?