This week's book giveaway is in the OCPJP forum. We're giving away four copies of OCA/OCP Java SE 7 Programmer I & II Study Guide and have Kathy Sierra & Bert Bates on-line! See this thread for details.
It is good practice to use a PreparedStatement. Then you can call setDate() and getDate() rather than worrying about database specific formatting. And use SimpleDateFormat to display in the desired format in your JSP.
It is also good practice to do your JDBC code from someplace other than a JSP.