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"iSnobs - iPad users 'selfish elitists'"

Jeanne Boyarsky
internet detective
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Joined: May 26, 2003
Posts: 30068
    
149

I woke up this morning to the local paper I read having the cover story and largest text on the page:
iSnobs - iPad users 'selfish elitists

Wait a minute. I own an iPad. My newspaper is insulting me! What a start to the morning.

Then I read the article. Bunch of fluff. The "study" was a technology firm asking Facebook users questions and learned that iPad owners "are more likely to be business-obsessed snobs who lack altruism and compassion." So we've learned Facebook users are representative of the population and this company doesn't know how to do a study.

The study also "found that people making more than $200,000 a year were four times more likely than the average Joe to have one" - Really? People who earn a lot of money bought an expensive gadget. Shocked.

You'd think there was no news to report that this got the cover story.


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Jeanne Boyarsky
internet detective
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Joined: May 26, 2003
Posts: 30068
    
149

And aside from the fact there isn't causation, there is barely correlation. They found that "business-obsessed snobs who lack altruism and compassion" are more likely to own an iPad so therefore we make sweeping comments about all iPad users?
Ernest Friedman-Hill
author and iconoclast
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Joined: Jul 08, 2003
Posts: 24183
    
  34

I thought "business-oriented users" bought Microsoft, and Apple users were turtleneck-wearing, mochaccino-sipping, clove-cigarette-smoking, patchouli-smelling, barefoot, stubble-chinned/hairy-pitted hippies?

Oh wait, that was the 1990s. Silly me.


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Bear Bibeault
Author and ninkuma
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Joined: Jan 10, 2002
Posts: 60752
    
  65

I saw this article too. I read it while looking down my nose. On my iPad.


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