I've looked at Amazon's entry for your book and reviewed the TOC and sample text. What isn't immediately clear from what I saw is the "level" of the text, and I'm hesitant to draw a conclusion based simply on the title of the book.
I've been programming a long time, in a variety of languages (not including Objective-C) and environments. I've decided that iPhone/iPad development is the next area that I want to move into, an area that is totally new to me.
So my question is this: would your book be too simplistic for an experienced developer, but a developer with no iPhone/iPad development experience. (I'm hoping that your answer is "no" since I'm looking for a good resource to get me started in this technology that is new for me.)