Is the word "absolute" in the title not indicative enough? How about the blurb you can read when you click on the link to the book (look up towards the top of the page):
So how do you build an application for the iPhone and iPad? Don’t you need to spend years learning complicated programming languages? What about Objective-C, Cocoa Touch, and the SDK? The answer is that you don’t need to know any of those things. Anybody can start building simple applications for the iPhone and iPad, and this book will show you how
subject: Question to Rory : is you book for experienced mobile programmers only?