posted 5 years ago
That would probably be more effective if YouTube didn't display a frame with the punchline, in text, before we start watching. Which is a bit unusual for YouTube - usually the effect of any "surprising" video is ruined by its title, which users usually choose to containoverly-informative keywords which lead to hits but spoil the ending. This time, the title was fine, but the initial image displayed was not. Oops.