The key to understanding this problem is to realize that you're generating HTML and sending HTML back when you submit.
You want the Select to select an binary object (class instance). But HTML is not a binary format. It's a text format. So you can't send out binary objects and expect to get them back. Not that I recommend doing so. Anything that goes from server to client and back can be hacked, so generally internal data structures shouldn't be.
What you can do is make the value part of the select be an identifier that's used to resolve the class object. A common usage is to use the key value for a database row and have the request processor look up that key. Or you could store the objects in a session-scope hash map, if you prefer.
A converter doesn't help here in any case, since what you actually supply to the control is a SelectItem collection, not the object itself.
Customer surveys are for companies who didn't pay proper attention to begin with.