I don't see apple products being used in India as much as in US, other than ipod, I don't think anything else is used here more, like apple TV, laptops, ipad even iphone. If anyone is using them, they would have bought that from their friends/relatives in US.
indian's are thinking if we buy gadgets from US it is cheap. three months back one of my frind bought a dell inspiron. which is Rs. 5000 to 70000 more in india.
might be this is the reason
Regards,
Aki
Ulf Dittmer
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Joined: Mar 22, 2005
Posts: 35237
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OK, so it's not so much "Apple is ignoring the Indian market", it's "Indians are ignoring Apple". Price is certainly a factor. For example, an entry-level iMac is $1200 in the USA, and 75000 Rs in India. Since that is the equivalent of $1670, right off the bat Indian customers are paying 35% more than American customers, probably due to shipping and tariffs.
But Indian consumers do not have as much disposable income; GDP per capita at PPP in Intl. $ is 47000 (USA) vs. 3300 (India). While income is not the same as GDP per capita, there is strong correlation between the two, and it's clear that American consumers can afford a lot more Apple toys than Indian consumers. (And income inequality is actually lower in India than in the USA.)
I agree with Ulf.. Cost is definitely the most important factor that keeps Apple products away from ordinary Indians
with Rs75000 I can buy 2 good configuration Laptops or 1 best configuration laptop with an additional accesory like an 22" LCD screen , then why would I go for a normal Apple Laptop
I think Price is the basic reason.
Indians who do buy Apple products again prefer to buy it from the US due to the price difference, leave apart the ones who do mind the cost.
Look at phones, the huge popularity of Brands like 'Micromax' does prove that cost is a major factor.
Am not just pointing to the Indian buyers, Apple sales would have dipped even in the US during the recession.
Anrd
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