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Apple products in india market

ramesh maredu
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Joined: Mar 15, 2008
Posts: 210

why apple products are not popular in India, they are very popular in US, why Apple is ignoring wide Indian market??


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Maneesh Godbole
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Joined: Jul 26, 2007
Posts: 10451
    
    8

What makes you think apple is ignoring the Indian market?
Don't you know they even have an Indian site? http://www.apple.com/in/


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ramesh maredu
Ranch Hand

Joined: Mar 15, 2008
Posts: 210

I don't see apple products being used in India as much as in US, other than ipod, I don't think anything else is used here more, like apple TV, laptops, ipad even iphone. If anyone is using them, they would have bought that from their friends/relatives in US.
Mohamed Sanaulla
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Joined: Sep 08, 2007
Posts: 3071
    
  33

May be the concern is that why dont they release the products at par with other countries in India.


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Akilan Paul
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Joined: May 22, 2006
Posts: 40
indian's are thinking if we buy gadgets from US it is cheap. three months back one of my frind bought a dell inspiron. which is Rs. 5000 to 70000 more in india.
might be this is the reason


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Ulf Dittmer
Marshal

Joined: Mar 22, 2005
Posts: 42276
    
  64
OK, so it's not so much "Apple is ignoring the Indian market", it's "Indians are ignoring Apple". Price is certainly a factor. For example, an entry-level iMac is $1200 in the USA, and 75000 Rs in India. Since that is the equivalent of $1670, right off the bat Indian customers are paying 35% more than American customers, probably due to shipping and tariffs.

But Indian consumers do not have as much disposable income; GDP per capita at PPP in Intl. $ is 47000 (USA) vs. 3300 (India). While income is not the same as GDP per capita, there is strong correlation between the two, and it's clear that American consumers can afford a lot more Apple toys than Indian consumers. (And income inequality is actually lower in India than in the USA.)

References

http://www.apple.co.in/store/mainproducts/imac/imac.html

http://store.apple.com/us/browse/home/shop_mac/family/imac?mco=MTcyMTgwNTQ

http://www.xe.com/ucc/convert.cgi?Amount=75000&From=INR&To=USD

http://en.wikipedia.org/wiki/List_of_countries_by_GDP_%28PPP%29_per_capita

http://en.wikipedia.org/wiki/File:Gini_Coefficient_World_CIA_Report_2009.png


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Arun Kumar
Ranch Hand

Joined: Jan 21, 2005
Posts: 129

I agree with Ulf.. Cost is definitely the most important factor that keeps Apple products away from ordinary Indians

with Rs75000 I can buy 2 good configuration Laptops or 1 best configuration laptop with an additional accesory like an 22" LCD screen , then why would I go for a normal Apple Laptop
Maneesh Godbole
Saloon Keeper

Joined: Jul 26, 2007
Posts: 10451
    
    8

I think cost doesn't matter.
Its just that Indians prefer mangoes to apples
Joe Harry
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Joined: Sep 26, 2006
Posts: 9426
    
    2

And because Mangoes are cheaper than Apple....


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Rambo Prasad
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Joined: Feb 23, 2006
Posts: 628
Steve jobs why have you forsaken India?


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Aniruddh Joshi
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Joined: Jul 29, 2008
Posts: 275

I think Price is the basic reason.
Indians who do buy Apple products again prefer to buy it from the US due to the price difference, leave apart the ones who do mind the cost.

Look at phones, the huge popularity of Brands like 'Micromax' does prove that cost is a major factor.

Am not just pointing to the Indian buyers, Apple sales would have dipped even in the US during the recession.


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Aniruddh Joshi
Ranch Hand

Joined: Jul 29, 2008
Posts: 275

Just googled "Apple sales in recession", and was surprised to find out it was on a high !
Looks like iPhone sales cushioned the dip in MacBook sales.
 
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