This week's book giveaway is in the OCAJP 8 forum. We're giving away four copies of OCA Java SE 8 Programmer I Study Guide and have Edward Finegan & Robert Liguori on-line! See this thread for details.
If I understand that correctly, the four values in line 13 of your code block correspond to the four column names in line 10. So they should be the data you want to be in those columns in the row you're about to insert with that code.