the trailboss abuses his CodeRanch power for his other stuff (power corrupts. absolute power corrupts absolutely is kinda neat!)
permaculture light bulbs permaculture electric heat permaculture cast iron permaculture wood burning stove permaculture solar food dehydrators
The moose likes Meaningless Drivel and the fly likes Awesome advertising awesomeness Big Moose Saloon
  Search | Java FAQ | Recent Topics | Flagged Topics | Hot Topics | Zero Replies
Register / Login
JavaRanch » Java Forums » Other » Meaningless Drivel
Bookmark "Awesome advertising awesomeness" Watch "Awesome advertising awesomeness" New topic
Author

Awesome advertising awesomeness

Jelle Klap
Bartender

Joined: Mar 10, 2008
Posts: 1836
    
    7



Yeah, I'd buy those razors.


Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life.
Bear Bibeault
Author and ninkuma
Marshal

Joined: Jan 10, 2002
Posts: 61769
    
  67

I saw that this morning and just based upon the awesomeness of that ad, I signed up to check it out.

As you might imagine, with a whole head to shave, having a regular supply of inexpensive blades would be awesome. I'm hoping the blades live up to the hype.


[Asking smart questions] [Bear's FrontMan] [About Bear] [Books by Bear]
Michael Matola
whippersnapper
Ranch Hand

Joined: Mar 25, 2001
Posts: 1757
    
    3
Please report out on your findings, Bear.
Jesper de Jong
Java Cowboy
Saloon Keeper

Joined: Aug 16, 2005
Posts: 14435
    
  23

He's right!

First razors just had one blade. Then somebody invented a razor with two blades. So the competition made one with three blades. And then four blades. After that, fancy nonsense with vibrating blades, now you even have to put a battery in your manual shaver! I'm sure those blades cost a few cents to make but you easily pay 15 euros for a packet.


Java Beginners FAQ - JavaRanch SCJP FAQ - The Java Tutorial - Java SE 8 API documentation
Jelle Klap
Bartender

Joined: Mar 10, 2008
Posts: 1836
    
    7

Yeah, I wouldn't know anything about that, I don't shave so much as make a weekly pass with a pair of tweezers; I just thought the commercial was awesome!
Doug Slattery
Ranch Hand

Joined: Sep 15, 2007
Posts: 294
Hmmm... I wonder if the economics make sense. I had to upgrade to one of those lots-of-blades vibrating razor because they didn't have any blades for my previous non-vibrating one. I have to say that it does give me a less irritating shave vibrating than not. I also haven't changed the blade since ... Hmmm .... I think Thanksgiving. Much better than twin blade disposables I've used while traveling, which go dull in less than a week.

It is about time to change the blade. It's starting to snag & pluck now

- Doug
Pat Farrell
Rancher

Joined: Aug 11, 2007
Posts: 4659
    
    5

Jesper de Jong wrote: I'm sure those blades cost a few cents to make but you easily pay 15 euros for a packet.

That is the world famous Gillette business model, which is taught in every MBA school on the planet. Sell the razor at a lose, and make it up with huge markup on the blades. Gillette has been doing this since the late 1800s.

This company claims they will cut their costs by reducing/eliminating marketing. Relying instead on social media.

I'm not convinced, there are a lot of consumer products (razors, soap, deodorant, etc.) that are sold only after huge amounts of advertising.
Campbell Ritchie
Sheriff

Joined: Oct 13, 2005
Posts: 40061
    
  28
Don’t printers work the same way. We had one Canon printer once which packed in, and it cost about £1 more to buy a new printer than four cartridges.
Campbell Ritchie
Sheriff

Joined: Oct 13, 2005
Posts: 40061
    
  28
The last razors I bought were £0.70 a packet of five. Flat steel things, sharp on both sides, with “Wilkinson Sword” printed on.
Pat Farrell
Rancher

Joined: Aug 11, 2007
Posts: 4659
    
    5

Campbell Ritchie wrote:Don’t printers work the same way. We had one Canon printer once which packed in, and it cost about £1 more to buy a new printer than four cartridges.


Yes, exact same business model.

On printers, beware of "starter cartridges". The purchase price includes cartridges, but they only have a tiny amount of ink/toner in them.
Jayesh A Lalwani
Bartender

Joined: Jan 17, 2008
Posts: 2448
    
  28

Jesper de Jong wrote:He's right!

First razors just had one blade. Then somebody invented a razor with two blades. So the competition made one with three blades. And then four blades. After that, fancy nonsense with vibrating blades, now you even have to put a battery in your manual shaver! I'm sure those blades cost a few cents to make but you easily pay 15 euros for a packet.


And once they "upgrade" the men's razor, they change the color on the old model to pink and sell them as women's razors.
 
permaculture playing cards
 
subject: Awesome advertising awesomeness