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Awesome advertising awesomeness

Jelle Klap
Bartender

Joined: Mar 10, 2008
Posts: 1823
    
    7



Yeah, I'd buy those razors.


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Bear Bibeault
Author and ninkuma
Marshal

Joined: Jan 10, 2002
Posts: 61653
    
  67

I saw that this morning and just based upon the awesomeness of that ad, I signed up to check it out.

As you might imagine, with a whole head to shave, having a regular supply of inexpensive blades would be awesome. I'm hoping the blades live up to the hype.


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Michael Matola
whippersnapper
Ranch Hand

Joined: Mar 25, 2001
Posts: 1752
    
    2
Please report out on your findings, Bear.
Jesper de Jong
Java Cowboy
Saloon Keeper

Joined: Aug 16, 2005
Posts: 14347
    
  22

He's right!

First razors just had one blade. Then somebody invented a razor with two blades. So the competition made one with three blades. And then four blades. After that, fancy nonsense with vibrating blades, now you even have to put a battery in your manual shaver! I'm sure those blades cost a few cents to make but you easily pay 15 euros for a packet.


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Jelle Klap
Bartender

Joined: Mar 10, 2008
Posts: 1823
    
    7

Yeah, I wouldn't know anything about that, I don't shave so much as make a weekly pass with a pair of tweezers; I just thought the commercial was awesome!
Doug Slattery
Ranch Hand

Joined: Sep 15, 2007
Posts: 294
Hmmm... I wonder if the economics make sense. I had to upgrade to one of those lots-of-blades vibrating razor because they didn't have any blades for my previous non-vibrating one. I have to say that it does give me a less irritating shave vibrating than not. I also haven't changed the blade since ... Hmmm .... I think Thanksgiving. Much better than twin blade disposables I've used while traveling, which go dull in less than a week.

It is about time to change the blade. It's starting to snag & pluck now

- Doug
Pat Farrell
Rancher

Joined: Aug 11, 2007
Posts: 4659
    
    5

Jesper de Jong wrote: I'm sure those blades cost a few cents to make but you easily pay 15 euros for a packet.

That is the world famous Gillette business model, which is taught in every MBA school on the planet. Sell the razor at a lose, and make it up with huge markup on the blades. Gillette has been doing this since the late 1800s.

This company claims they will cut their costs by reducing/eliminating marketing. Relying instead on social media.

I'm not convinced, there are a lot of consumer products (razors, soap, deodorant, etc.) that are sold only after huge amounts of advertising.
Campbell Ritchie
Sheriff

Joined: Oct 13, 2005
Posts: 39834
    
  28
Don’t printers work the same way. We had one Canon printer once which packed in, and it cost about £1 more to buy a new printer than four cartridges.
Campbell Ritchie
Sheriff

Joined: Oct 13, 2005
Posts: 39834
    
  28
The last razors I bought were £0.70 a packet of five. Flat steel things, sharp on both sides, with “Wilkinson Sword” printed on.
Pat Farrell
Rancher

Joined: Aug 11, 2007
Posts: 4659
    
    5

Campbell Ritchie wrote:Don’t printers work the same way. We had one Canon printer once which packed in, and it cost about £1 more to buy a new printer than four cartridges.


Yes, exact same business model.

On printers, beware of "starter cartridges". The purchase price includes cartridges, but they only have a tiny amount of ink/toner in them.
Jayesh A Lalwani
Bartender

Joined: Jan 17, 2008
Posts: 2434
    
  28

Jesper de Jong wrote:He's right!

First razors just had one blade. Then somebody invented a razor with two blades. So the competition made one with three blades. And then four blades. After that, fancy nonsense with vibrating blades, now you even have to put a battery in your manual shaver! I'm sure those blades cost a few cents to make but you easily pay 15 euros for a packet.


And once they "upgrade" the men's razor, they change the color on the old model to pink and sell them as women's razors.
 
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