This week's book giveaway is in the OCMJEA forum. We're giving away four copies of OCM Java EE 6 Enterprise Architect Exam Guide and have Paul Allen & Joseph Bambara on-line! See this thread for details.
You can't include random file types in a JSP. Just put a link to that file on the page and be done with it. Whether the client has software installed that can display it is not something you have control over.