J.C. Penney's has responded to a "Million Moms"'s protest against them using Ellen DeGeneres as a spokesperson by running a new Fathers' Day ad featuring two dads. Without taking a sociopolitical stance here, I still have to admire their chutzpah*. The last thing I remember buying at J.C. Penney's is my cub scout uniform, circa 1978. It may be time to throw a bit more of my business their way.
* For lack of a better word. I definitely wasn't going to say "cockiness".
Maybe I am a bit jaded, but I thought this was a no-brainer for JC Penny -- and their actions wasn't really that hard. They can either offend the million mom organization -- an organization with maybe 10 pastors. Or they can offend the fans of Ellen DeGeneres -- one of the more lovable famous people in today's society...... Don't get me wrong. I really like what JC Penny did. But I didn't think it was very brave -- as everyone says it was.
This is what I get for paying almost no attention to current pop culture. I miss all the good stuff. So glad to read about this! Need to make time this weekend to shop @JCP.
Henry: you may not remember when Ellen came out on an episode of her sit-com back in 1997. ABC received a great deal of pressure not to air the episode, and some sponsors, including JCPenney, withdrew their ads. That they chose Ellen to represent them in the first place is indicative to me of a massive shift in public sentiment. And now the company that 15 years ago was too timid to air their commercials during Ellen's sit-com respond to criticism by doubling down. Compare this to the corporations like Target that stealthily support politicians on the extreme right and simply hope their customers never find out. Yes, it's brave.