That is, most likely, a parameter that is replaced dynamically. It's pretty common to define resources like this in a .properties file, retrieve them using a PropertyResourceBundle and then us the MessageFormat (<-click) class to replace the parameters with desired String fragments.
Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life.
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subject: It seems strange in MessageResourse.properties file...