You can start the tomcat server using tomcat.exe. In tomcat old version there is file called start.bat. But in this latest version there is no such file. I think they had modified start.bat into tomcat.exe
Just try it.
i m having windows7 os...
when i run tomcat7.exe from "C:\Program Files\Apache Software Foundation\Apache Tomcat 7.0.14\bin\" i get the following msg;
the system cant find the registry key for the service 'tomcat7'
load configuration failed
the system cant find the file specified
commons daemon procrun failed with exit value : 2