This week's book giveaway is in the Other Open Source APIs forum. We're giving away four copies of Storm Applied and have Sean Allen, Peter Pathirana & Matthew Jankowski on-line! See this thread for details.
Did you paste this code directly from your editor? If you did, notice that your quote marks are slanted; that's because they are not plain quotes (ASCII 0x22) but rather the enhanced quotes used by a word processor. What editor did you use to create this file? (What OS are you running on?)
Try replacing all of the slanted quotes with standard quotes using a plain text editor.