This week's book giveaway is in the Mac OS forum. We're giving away four copies of a choice of "Take Control of Upgrading to Yosemite" or "Take Control of Automating Your Mac" and have Joe Kissell on-line! See this thread for details.
Nevermind, I figured it out. You have to use a more eclipse-like interface... Open the run dialog and modify the VM arguments such as adding: -Xms1024m -Xmx1024m
I suppose I should have figured it out sooner, but I never thought Servers would appear in the Run dialogue. Seems like they should be separate entities given their large config options such as what the bat files do.