This week's giveaway is in the EJB and other Java EE Technologies forum. We're giving away four copies of EJB 3 in Action and have Debu Panda, Reza Rahman, Ryan Cuprak, and Michael Remijan on-line! See this thread for details.
Can you explain a little bit more, because isn't a web application an application that people use a browser to access, and therefore wouldn't need an exe? They just open up Internet Explorer or better yet, Firefox. And point the URL to the website?
Or are you asking how to deploy your web application into JBoss? That would require creating a war file and copying that file into the JBOSS_INSTALL_DIR\server\default\deploy directory.