That refers to page 169 of the
EJB 2.0 Spec.
When an entity bean instance is in the ready state, the instance is associated with a specific entity object identity. While the instance is in the ready state, the container can synchronize the state of the instance with the state of the entity in the underlying data source whenever it determines the need to, in the process invoking the ejbLoad() and ejbStore() methods zero or more times. A business method can be invoked on the instance zero or more times. Invocations of the ejbLoad() and ejbStore() methods can be arbitrarily mixed with invocations of business methods. An ejbSelect<METHOD> method can be called by a business method (or ejbLoad() or ejbStore() method) while the instance is in the ready state.
Again the specification designers are trying to give the server vendors some leeway for performance enhancements. The object interaction diagrams are from the bean providers view - however they may not reflect what is actually happening on the server - its good enough if the bean provider "can't tell the difference" (which doesn't include creating instance variables to count the number of ejbLoad and ejbStore invocations).
If your J2EE application owns its persistent store it makes no sense to call ebjLoad every time a business method method is called - the bean is the master of the information - the information will only change through the bean - so if it changes the bean knows about it, because it changed it - in that case the Application Server Administrator can configure the bean to omit the unnessary loads.
If a business method doesn't change the entity's state there is no point in calling ejStore().
If your J2EE application uses a persistent store that is isolated - i.e. not other application or reports access it directly - and losing the entity state through a server crash isn't that critical a concern then the ejbStore invocations could be deferred until a time where server resources are more readily available - at what point saving the "dirty" entity back to the persistent store isn't going to impact overall performance.