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Framework behind Ad Words

 
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I was just wondering if anyone has seen an article/discussion on efficient ways of coding an "adwords" type of application. (Server side code does not matter) I am looking at trying to do something similiar, but it is not dealing with ads.

Right now the logic that I have in my head seems to be rather poor, hopefully something can give my brain of spark and say "OH YEAH!".

Thanks,
Eric
 
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obviously adwords is a massive application... there's many faucets... are you talking about the user administration side, the AI that matches up ads to page content, or the javascript implementation to display the ads?

www.binaryfrost.com
 
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