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priceless

 
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Since 1946, this company has been a leading food brand. Its ad campaign is as famous as it is and
is set to enter the Guinness Book of World Records as the longest running ad campaign.
The company's name means 'priceless'. Name the company.
a) Del Monte
b) Nestle
c) Amul


The correct answer is.... (highlight the text below to see the answer)
Amul.
Amul means 'priceless' in Sanskrit. The brand name 'Amul,' from the Sanskrit 'Amoolya,' was suggested
by a quality control expert in Anand. Amul products have been in use in millions of homes since 1946.
In 1967the first Utterly Butterly Delicious Amul campaign was started.
For 30 odd years the Utterly Butterly girl has managed to keep her fan following intact,
and the ads are now ready to enter the Guinness Book of World Records for being the longest
running campaign ever. The ultimate compliment to the butter came when a British company recently
launched a butter and called it Utterly Butterly.


[ Jess made the text hide (using the same color as the backround... rather than having a HUGE space before the answer ]
[ August 13, 2004: Message edited by: Jessica Sant ]
 
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