In Wilson: A Consideration of the Sources, David Mamet describes The Cola Wars which erupt when it is disclosed that Coke and Pepsi are, in fact, the same product. After decades of marketing from both sides to convince us that one was superior over the other, and we ought to have a preference defended with religious fervor...
"We're kind of on the level of crossword puzzle writers... And no one ever goes to them and gives them an award." ~Joe Strummer sscce.org
You showed up just in time for the waffles! And this tiny ad:
Building a Better World in your Backyard by Paul Wheaton and Shawn Klassen-Koop