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Managing ads for a Java + JavaScript website

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Hi! I'd like to know if there are ready made libraries/plugins that I could use to run ads on my website. That is to say, ads I get directly from advertisers, not Google ads or any other such thing. I'm going to get a few small companies to run ads on my site. The server is in Java, front end is JSP:s. Is there a simple way of doing this or do I have to code this myself? Besides having like a carousel kind of an ad banner on my site, I'd like to keep track times the ad is shown and of clicks. I'd also like for the advertiser to be able to upload images for the ad carousel on their own. This I might have to code myself, I guess.
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The normal procedure would be for you to sign up with an ad network like Doubleclick - they'd have a developer site that tells you all there is know about integration. Coding all this up yourself would be a huge task, not to mention that you'd then have to attract advertisers to your site - who generally prefer to deal with an ad network precisely so they don't have to deal with individual sites.
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