I think an important question to ask is
"What is a good design principle?"
or perhaps
"What is a good design?"
Before we can ask about why we can't formalize them or why don't we see them happening more often. This can be an interesting discussion, but it is often context-specific and hard to get to "good design." Depending on the situation and the person, I think you'll often get differing opinions.
I like the idea of "better design" that takes into account relative benefits of different designs based on the context.
As an example, if it easier to rewrite something than to maintain it, then the definition of "quality" is suddenly changed.
Even something as simple as "no duplication" can have varying levels of adherence and return on investment. Even the definition of "duplication" can be argued .
I know this is sort of a non-answer, but I know that, in my past, I've fallen into conversations about "good design" that bordered on harmful for certain situations.