I am working for a software development company: write some post about technologies for building webapps https://webspaceteam.com/.
I think these posts are not bad:
https://webspaceteam.com/react-native/react-native-and-fastlane-for-ios and so on.
My task is not just write posts but write such posts which will convert as many visitors to clients as possible. I discovered a problem: I cant attract a lot of leads just by writing posts… My boss thinks that I am working not so efficiently.
What do I do wrong?
+1 on everything Liutauras said. You need to lay out the business case, not the technical case. Lots of companies are qualified technically to do the job. Why is yours the one I should hire to do it for me?
Apart from that, putting an article on the web by itself does not accomplish anything. Is it widely publicized? Is it widely read? Are you doing all the SEO on it that you can? For which keywords should it rank? Are you doing SEM for those keywords? There's a lot more to online marketing than technical writing.
You showed up just in time for the waffles! And this tiny ad:
Building a Better World in your Backyard by Paul Wheaton and Shawn Klassen-Koop