I only saw the short bit that the morning show put out.
Frankly, I was appalled by the whole thing. Partly it's due to that I think Jeff Bezos is a piece of trash, but the part where Shatner says something like "everybody should see this" left a bitter aftertaste if you consider all the people that can't even support their own families.
I don't think shooting celebrities into space is a trend that I'm a fan of.
I also thought the "everybody should see this" comment was insensitive for the same reasons you state Stephan. But then I react to anyone who says I "should" do anything. Have your own experiences and sure tell me how it was for you, but don't tell me how I should live my life.
Also, while this is a bit of a "should" activity, I'd never thought about what influence a person with Bezos level wealth could have on a very large scale. It sure makes me wonder what I would do.
Has Jeff Bezos Decided To End World Hunger?
I don't begrudge Jeff Bezos (or any billionaire) their money. What gets on my nerves is his blatant disregard for the well-being of other people. I think companies like Amazon can do a LOT to improve the lives of AT LEAST their employees by giving them a decent wage and healthy working conditions.
Other than that, I get pissed off every time I see an advert in the television that shows how Amazon supports these bullshit "grassroots" environment protection initiatives.
I'm not the biggest fan, but have known of Will Shatner my whole life.
The part where on a world where there are billions of people struggling to feed their families he says "Hey, everyone should go up into space" was just par for the course and actually totally expected. I did eye-roll, but almost ignored that part as "Bill being Bill" as I've heard so many colleagues phrase it. (He missed Takei's wedding too if I remember correctly, I think he was the only surviving member of the team that did).
I also never thought of him as more than minorly or superficially concerned with the environment, occasionally mentioning something that sounds nice, but I didn't remember anything that showed real commitment.
In that and some other stuff since, it sounded like he started taking these things that other people took very seriously for many years, rather more seriously than he had been.
Looking at that link reminded me of how awfully, horribly difficult to recycle current battery systems are, a cursory look at that didn't show he was pushing that aspect very much.
Then I started thinking about how we usually heard "The batteries are terrible for the environment!" from people who hated the idea of electric cars, rather than dedicated environmentalists (this has changed in the last year or two)...
Then it had me ruminating on the huge ratio of Lip-Service Environmentalists to those who actually learn and apply enough to actually reduce their footprints and about the "other half" of the site I am usually not thinking much about...
Anyway, I think Bones would perhaps summarize what I felt when I watched that as:
"Damn it, Jim!! It took you 90 years and being literally shot into space by Jeff Bezos for you to finally encounter something larger than your own ego!"
RTFJD (the JavaDocs are your friends!) If you haven't read them in a long time, then RRTFJD (they might have changed!)
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